{"id":1243,"date":"2020-10-13T03:12:16","date_gmt":"2020-10-13T03:12:16","guid":{"rendered":"https:\/\/eva-network.eu\/eva-news\/eva-news\/novo-fiat-500-conquista-o-red-dot-award-2020-carzoom\/"},"modified":"2020-10-13T03:12:16","modified_gmt":"2020-10-13T03:12:16","slug":"novo-fiat-500-conquista-o-red-dot-award-2020-carzoom","status":"publish","type":"post","link":"https:\/\/eva-network.eu\/eva-news\/novo-fiat-500-conquista-o-red-dot-award-2020-carzoom\/","title":{"rendered":"Novo Fiat 500 conquista o \u201cRed Dot Award 2020\u201d | Carzoom ..."},"content":{"rendered":"

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Novo Fiat 500 conquista o \u201cRed Dot Award 2020\u201d<\/h1>\n

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O Novo Fiat 500, o primeiro modelo totalmente el\u00e9trico da FCA, conquistou o \u201cRed Dot Award 2020\u201d, um dos mais ambicionados pr\u00e9mios no mundo do design industrial, na categoria \u201cDesign Concept\u201d. O primeiro citadino el\u00e9trico da Fiat est\u00e1 pronto para revolucionar a mobilidade do futuro com o seu inconfund\u00edvel estilo feito de cultura italiana, do esp\u00edrito de La Dolce Vita, de tecnologia e de inova\u00e7\u00e3o.<\/strong><\/p>\n

A cerim\u00f3nia de entrega dos \u201cRed Dot Awards 2020\u201d foi realizada online. O Novo Fiat 500 foi premiado na categoria \u201cDesign Concept\u201d, uma das tr\u00eas dos \u201cRed Dot Design Awards\u201d. Os cobi\u00e7ados pr\u00e9mios foram atribu\u00eddos por um j\u00fari internacional constitu\u00eddo por 21 dos mais conceituados profissionais e professores da \u00e1rea de design. O novo citadino da Fiat foi premiado pela unicidade e excel\u00eancia do seu design, e pela capacidade de se distinguir entre os seus concorrentes. Em 2019, este mesmo reconhecimento foi para o concept Fiat Centoventi.<\/p>\n

Olivier Fran\u00e7ois, Presidente da Fiat Brand Global, comentou: \u00abConquistar o \u201cRed Dot Award\u201d enche-me de orgulho, pois o 500 sempre soube manter-se a par dos tempos. Muda quando mudam as necessidades sociais. Tamb\u00e9m assim tem sido com a terceira gera\u00e7\u00e3o do 500, que se espera capaz de responder \u00e0s novas exig\u00eancias de mobilidade. O Novo Fiat 500 foi concebido, desenhado e constru\u00eddo em It\u00e1lia, com a autenticidade de um produto feito em casa com todo o amor. Desde os primeiros momentos, o projeto do Novo 500 agradou a todos na Fiat pela sua positividade, trazendo consigo energia e criatividade. Aquela criatividade genuinamente italiana que se revelou capaz de, partindo de 63 anos de hist\u00f3ria e de sucessos, oferecer um modelo totalmente novo, totalmente el\u00e9trico, de alta tecnologia e conectado, mas sempre 500: fant\u00e1stico, carism\u00e1tico e com a capacidade de provocar mudan\u00e7as, de se tornar um objeto de desejo para uma mobilidade com zero emiss\u00f5es, em puro estilo Dolcevita.\u00bb<\/p>\n

Um objeto de desejo em inimit\u00e1vel estilo 500. Num tempo em que \u00e9 expect\u00e1vel que a mobilidade seja mais sustent\u00e1vel, conectada e aut\u00f3noma, com regulamenta\u00e7\u00e3o cada vez mais rigorosa, a terceira gera\u00e7\u00e3o do Fiat 500 est\u00e1 mais uma vez na frente, trazendo consigo todo o seu design e prazer de condu\u00e7\u00e3o. N\u00e3o \u00e9 apenas uma revolu\u00e7\u00e3o. \u00c9 a \u2018reincarna\u00e7\u00e3o\u2019 de um esp\u00edrito, o de conseguir inspirar renova\u00e7\u00e3o. De facto, n\u00e3o bastam regras e regulamentos para fazer uma verdadeira revolu\u00e7\u00e3o, \u00e9 preciso algo ic\u00f3nico e deslumbrante: o Novo Fiat 500.<\/p>\n

Nas palavras de Klaus Busse, Respons\u00e1vel de Design da FCA EMEA: \u201cO nosso objetivo com o Novo Fiat 500 foi criar uma viatura el\u00e9trica com alma, cujo design fosse uma forte express\u00e3o da abordagem italiana ao estilo, que proporcionasse a sensa\u00e7\u00e3o de poder ser desenhado a partir da tend\u00eancia escultural do Novo 500, nomeadamente no que se refere aos \u2018olhos\u2019 \u2013 os far\u00f3is \u2013 e ao interior. Quisemos criar um produto exclusivo, como afirma\u00e7\u00e3o do esp\u00edrito italiano e como demonstra\u00e7\u00e3o da atual capacidade de criar de It\u00e1lia, como na\u00e7\u00e3o, e da Fiat, como marca. Receber o \u201cRed Dot Award\u201d \u00e9 uma grande honra para toda a equipa envolvida no projeto do Novo 500.\u201d<\/p>\n

Os \u201cRed Dot Design Awards\u201d come\u00e7aram em 1955 e, ao longo dos tempos, tornaram-se dos pr\u00e9mios mais desejados no mundo do design industrial. Organizados em tr\u00eas categorias principais (\u201cProduct Design\u201d, \u201cCommunication Design\u201d e \u201cConcept Design\u201d), os \u201cRed Dot Design Awards\u201d s\u00e3o dirigidos a todas as empresas onde \u00e9 dada grande import\u00e2ncia ao design. O j\u00fari internacional, constitu\u00eddo por designers independentes, professores e jornalistas, avalia projetos segundo crit\u00e9rios como inova\u00e7\u00e3o, qualidade formal, funcionalidade e sustentabilidade. Este ano, foram recebidas mais de 4100 candidaturas provenientes de 52 pa\u00edses, das quais foram premiadas 187.<\/p>\n

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